Thursday, November 3, 2011

The Hotel Mystery Shopper

Mystery shoppers are routinely used by the hotel industry. Customer service is by far the most important function within a hotel. Certain hotel brands have their hotels shopped every few months to enable them to accurately measure the quality of their customer service. Keeping hotel guests coming back is a large portion of their revenue strategy and the best way to achieve that is to make every encounter with their guests' pleasant ones.

Receiving a request to visit a hotel can be a wonderful experience if you are a mystery shopper. It normally comes with lots of benefits such as: free accommodations, free food in the restaurant or room service, use of the pool and fitness center, use of the hotel shuttle, and more. If the hotel company is pleased with the service you provide to them it might be possible to travel to other hotels within their chain to conduct mystery shopping visits. This could mean several free stays in other cities near you. If you can find a way to couple these with mystery shopping visits to retail businesses it could mean completely free shopping trips for you.


Even though the visits come with a great deal of benefits the hotel mystery shopper does have a job to do while enjoying the hotels amenities. Service encounters including making reservations, check-in, room service, check-out, or any other time you speak to hotel staff will be important moments for you while analyzing the quality of the hotels customer service. Cleanliness, available amenities, food quality, and hotel decor are also things that the hotel management team will be curious about while reading your mystery shopping report about their hotel. Remember to be precise and provide as many details as possible while completing your report.

The mystery shopping client may ask you to request certain services and report on them but even if they don't doing so is a good way to impress them and acquire long-term work. Things like calling down and requesting extra towels, requesting a wake-up call in the morning, or asking for directions to a local business are all good examples. Be clear in your report in regards to what you requested and exactly how effectively you were accommodated by the hotel.

If you follow these guidelines during your first mystery shopping visit to a hotel it will greatly improve your chances of being called on again by that hotel or mystery shopping company. Remember that most companies will start you out with small jobs and move you up into larger, more frequent assignments depending on how well you do with the smaller ones. Keep this in mind and you will be on your way to a full time position in mystery shopping!